Questionnaire Please enable JavaScript in your browser to complete this form. - Step 1 of 5Name *FirstLastEmail *CompanyWebsite / URL *Phone *Do you have a deadline for your project? *YesNoWhen is your deadline? *NextProduct or ServiceIf you have information about your product or service that is already available online, please direct me specifically to the information (don't just provide an url address and hope I pick the right information you want me to see). It's even better if you can copy & paste the information into this form, and/or upload a file with the information.File UploadWhat are the specific results and/or benefits you provide the people who buy from you? Please give me as many personal, tangible and/or quantifiable results as possible. *Do have any testimonials? If you have some with quantifiable information and full identification of the person giving it, please send them to me. To guide you, here is an example: "After using [product name] for [number of days or weeks], my sales rose by 147.9%!" -- John Smith, ABC Corporation *List two short key phrases that describe exactly what you offer, in about 16 words or less. *This is about your product or service specifically, and not you, your business or your website.What's your single, most marketable, unique, competitive edge? * This is your essential Unique Selling Proposition (USP). In other words, what is unique about what you sell, or how you sell, package or deliver it? What do you offer that your competition doesn't? And how do you describe the answers in one succinct, persuasive line?Describe your product or service in detail. *List 6-8 features about your product or service that "jump out at you." *A feature is a fact about your product or service, such as "stops spills," "easy to use" or "made in California." Features demonstrate how things are created, delivered and maintained. It's what your product or service has, or how it works.List 6-8 enormous benefits that your products or services gives your customers. *A benefit is anything that will make life better, easier or more productive by using your product or service, or by using any of the features listed in question 5A. A benefit, in other words, is what a product, service or feature does for your customers.Do you offer more than one product or service? *YesNoWhich one is your "best of the best" (i.e., most popular, profitable or marketable offering)? *What one, single aspect, feature or benefit of your offering truly stands out? What one element truly defines your product's existence and its purpose? *Tell me a story about you or your product -- something unique, new, different, intriguing or mysterious. *What was the story behind the making of your product? How and why did you start selling it? What was the story behind your business, company or website? *NextAvatar / Perfect CustomerWho is (or who could be) your "perfect customer?" Give me a clear profile and description. Be specific. Supply as much detail as you can in this area. Demographics (i.e., age, gender, employment, etc) *Geographics (i.e., country, state, city, etc) *Psychographics (i.e., interests, culture, lifestyle, hobbies, buying history, associations they belong to, etc) *Technographics (i.e., customer owns PC; technology enthusiast or pessimist; reads emails and surfs the web [how often, how many hours/week]; uses the web for work, pleasure or shopping; has bought online before [if so, what product and from where]; websites they visited, etc) *List 6-8 unique and interesting facts you really want customers to know about you and the products or services you provide. It can be anything you want! *hint: You may want to isolate, identify and expand on those facts that make your product the way it is, or that make it different from, or better than, the competition.List 6+ of the most commonly asked questions about your products or services, as well as the answers you give. Are there any questions you seem to keep answering regularly? What provokes them, or what do you think is not currently addressed (or addressed properly) in your copy, your website, your materials or your emails? *List at least 6 of the most common misconceptions about your offerings that your customers have. What are they mostly confused about? List things that people have some difficulty understanding, or those things that, even though you address them in your copy, people can't seem to find them or grasp them properly. *What are the 3 specific things your target market seeks, wants to know about or looks for in your product or service? How do people find you? In other words, how do they learn about what you offer? Why are they seeking you out? As an example, under what keywords or key expressions do most people find your website? Why do they visit your website in the first place? What drove them initially to seek you out? *In what specific ways are you similar to your competition? Is it easy for your customer to confuse them with you? How? Why? *What is the main, primary purpose of your copy (describe only one)? Is it to get people to read? Subscribe? Join? Download? Buy? Call? Email? Fill out a form? Please be specific, here. *NextCustomer ExperienceAlong with your answers to the following, please supply, if possible, any mission statements, media kits, press releases, prospectuses and all other relevant collateral materials. If you offer downloadable products, screenshots, samples, software or password-protected access to a product, provide these (or grant me temporary access) as they will help tremendously. I want to see what people see, hear what they hear, read what they read, and do what they do. I want to experience being your customer.In 30 words or less, give me an elevator speech. In other words, name your company, explain who you are and exactly what you do. *An elevator speech is a brief, pithy and attention-grabbing introduction of you, your business and your product or service, as well as what it does, why it is unique or how better it is than the competition, that you would tell your prospect during a short "elevator ride."Describe the current process for making a sale and fulfilling the order. Include all terms, both technical and non-technical, available to your customers -- including wholesale and retail customers, if any (and if different). Walk me through a purchase from beginning to end (such as from a visitor first hitting your site to receiving the product or service purchased). *Is there any post-purchase follow-up?YesNoWhat do you do for the follow up? *Do you offer guarantees?YesNoWhat is your guarantee? *Do you have a promotion, tool or affiliate program in place to sell for you? YesNoDescribe your promotion, tool or affiliate program. *Do you use "takeaway selling" by placing a limit on your offering, whether it's a time-limited or quantity-bound offer, in order to add a certain element of scarcity and instill a sense of urgency into prospects?YesNoHow do you use scarcity or a time-limited offer? *Bonuses? Extras? Special offers? Or any other special treatments you give your customers? What specific accomplishments, achievements, accreditations, certifications or affiliations do you possess? For example, are there any reviews of -- or is (or was) there any coverage in the press about -- you, your business or your offerings? File UploadAre you a member of a trade or professional organization, society or association? YesNoAre they online or can you supply info about these organizations? *What has been your biggest success story so far? *It can be anything: sales, marketing, Internet, publicity, joint ventures, endorsements, clients, projects, results, fraud, academic degrees, funding, unique situations, seminars, honors, gifts, relationships, education, etc... You name it. What has been your biggest disappointment? *It can be anything: sales, marketing, Internet, publicity, joint ventures, endorsements, clients, projects, results, fraud, academic degrees, funding, unique situations, seminars, honors, gifts, relationships, education, etc... NextSpecificsThese questions may not be necessary or relevant, because they depend on the type of project for which you wish to hire me. Please answer the following questions as best as you can.Do you want brand new written copy or do you want to revise existing copy?Brand new copyRevise existing copyWhat are your top 1 or 2 priority needs? *Full Product Launch Content Package*Content Strategy (website and/or email campaign)Sales Letter/PageEmail Marketing Campaign (welcome series)Press ReleaseAbout PageSomething Else* includes: 1x lead magnet, 1x sales page, 15x emails (3 prelaunch, 4 PLC/video sales, 5 open cart, 2 follow up, 1 secondary offer), 3x PLC script, 1x video sales script, 1x blog postWhat are your top 1 or 2 priority needs? *Product Launch Content Package*Content/Copy Audit (general overview & recommendation)Copy Edit (grammar, structure, and rewrite)Content Strategy (website and/or email campaign - for product launch)Sales Letter/PageEmail Marketing Campaign (welcome series)Press ReleaseAbout PageBlog PostSomething Else* includes: 1x lead magnet, 1x sales page, 15x emails (3 prelaunch, 4 PLC/video sales, 5 open cart, 2 follow up, 1 secondary offer), 3x PLC script, 1x video sales script, 1x blog postFile UploadPlease provide the copy you wish to have audited, edited or rewritten.What kind of results, in general and within reason, do you wish to achieve? Be reasonable here (please don't say 100% conversion or 100% open rate - everyone wants those but it doesn't happen). *What are your current conversion ratio (include ratio of leads, sales and referrals to readers, if possible)? If this project is to review copy on a website, please list all relevant URLs. *Are there any websites, ads or sales letters (similar to what you want me to do for you) that you like and want me to emulate? Are there any that you DON'T like and want me to avoid? Do you have any competitors (or competing websites, even non-competing sites that cater to the same audience you do)? If so, list all relevant URLs and provide your thoughts and feelings with each one. *What goals would you most like to achieve with my assistance? If more than one, please prioritize them. *Finally, is there any other information you feel I need, or you would like me to know?File UploadPlease upload any other documents or samples you think I might need.CommentSubmit
